Saturday, August 22, 2009

Become a Professional Inviter

Why inviting and using your back office tools the right way is so important.

As I am inviting new people to my MyMangosteen.com website, I'd like to share with you that I am realizing that it is necessary to apply a strategy to make sure the invitations we send actually get to our recipients. Since we live in the age of information overload, it has become common practice that most email clients by default automatically sort unknown email addresses into the spam or junk mail folder. To make things even harder on us, ISPs are starting to block emails with the same subject and content to 12 recipients and more - which means you may not ever find out if your prospect ever got your message.

These obstacles make it necessary to send the invite email from out back office AND a copy of the link they provide us with and send it to the prospect in a very short extra email. In that same email I also ask them kindly to not only click the link and watch the video awaiting their feedback, but I also ask them to sign up for the 10 part email on my contact page. This will have a few benefits.

1. Your prospects will much more likely see the video, and as you know, will be notified that they did. No more following up a million times to bug them if they did or not. Now we can focus on the follow up and ask "How did you like it"?

2. Once they opt in to see the video and/or newsletter sign up, they have given you permission, which means they are open for more and our email address is now on their "white list" and will not land in their spam folder anymore.

3. If they sign up for the 10 part email, they will be "dripped on" for a while. This continued education is important in order to reach our goals. This process also needs to happen especially if they have ordered juice or any of the other products with you. TOO Often do we see that people sign new people up and never follow up or ever keep educating or worse, don't even know how. Your retention rate drops big time. Education is key.

Like Tim Sales says: Become a "Professional Inviter" - Greet, qualify, invite. Repeat. Become his fan on Facebook and visit some of his websites. Extremely valuable.

Cheers, Ken

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