Social Media - A must for Your Future Marketing

Social Media is here to stay - Here's a short list

I highly recommend you to get your head around these social media tools that are becoming more and more important as even old school business are starting to understand the value and are catching up quickly to use them.

The Twitter and Facebook we know today, with it's over 1300% growth, will not be the same one year from now. It will be THE MARKET PLACE OF THE WORLD. Embrace it. But before I forget ... relax, it takes time. I will do my best to help collapse your learning curve, so you don't have to spend a whole year to get there. I want my team to have a time advantage and competitive edge ;-)

Keep this list for future reference to educate your next business partner. Or better yet, bookmark them on your delicious account ;-) This way you and your team or prospects will have access to them from anywhere in the world where you have internet access.

This short link list below is just scratching the surface. These cute videos are produced by the cool guys at the common craft show: http://commoncraft.com

Twitter in Plain English

http://www.facebook.com/video/video.php?v=10533537255

Social Media in Plain English

http://www.youtube.com/watch?v=MpIOClX1jPE

Social Networking in Plain English

http://www.youtube.com/watch?v=6a_KF7TYKVc

Social Bookmarking:

http://www.youtube.com/watch?v=x66lV7GOcNU

Blogs in Plain English

http://www.youtube.com/watch?v=NN2I1pWXjXI&feature=channel

Web Search Strategies in Plain English

http://www.youtube.com/watch?v=CWHPf00Jkqg&feature=channel

Last but not least, here's a quick little something about Facebook:

An Introduction to Facebook for Marketers in plain English

http://buzzmedia.com.my/blog/an-introduction-to-facebook-for-marketers-in-plain-english

Enjoy life long learning ;-)

Become a Professional Inviter

Why inviting and using your back office tools the right way is so important.

As I am inviting new people to my MyMangosteen.com website, I'd like to share with you that I am realizing that it is necessary to apply a strategy to make sure the invitations we send actually get to our recipients. Since we live in the age of information overload, it has become common practice that most email clients by default automatically sort unknown email addresses into the spam or junk mail folder. To make things even harder on us, ISPs are starting to block emails with the same subject and content to 12 recipients and more - which means you may not ever find out if your prospect ever got your message.

These obstacles make it necessary to send the invite email from out back office AND a copy of the link they provide us with and send it to the prospect in a very short extra email. In that same email I also ask them kindly to not only click the link and watch the video awaiting their feedback, but I also ask them to sign up for the 10 part email on my contact page. This will have a few benefits.

1. Your prospects will much more likely see the video, and as you know, will be notified that they did. No more following up a million times to bug them if they did or not. Now we can focus on the follow up and ask "How did you like it"?

2. Once they opt in to see the video and/or newsletter sign up, they have given you permission, which means they are open for more and our email address is now on their "white list" and will not land in their spam folder anymore.

3. If they sign up for the 10 part email, they will be "dripped on" for a while. This continued education is important in order to reach our goals. This process also needs to happen especially if they have ordered juice or any of the other products with you. TOO Often do we see that people sign new people up and never follow up or ever keep educating or worse, don't even know how. Your retention rate drops big time. Education is key.

Like Tim Sales says: Become a "Professional Inviter" - Greet, qualify, invite. Repeat. Become his fan on Facebook and visit some of his websites. Extremely valuable.

Cheers, Ken