Turnkey systems are the engine of network marketing in the 21st century. For that reason, XanGo™ does not demand heroic feats of entrepreneurial creativity from distributors. It only requires that you work the system faithfully. This is accomplished by sticking to the Seven Pillars of Success.
1. Never Give Up
Every success story in network marketing is a tale of endurance in the face of hardship and discouragement. Turnkey systems are excellent tools, but they are only tools. A craftsman must still wield them energetically to get the job done. Do the work, and your business will grow. It may take years. There will be setbacks and disappointments along the way. But if you stay the course, you will reach your goal.
2. Find a Mentor
Network marketing is based on the sponsorship principle. The person who recruited you into the business – your sponsor – is in charge of training and managing you. But your sponsor may not always be qualified for the job. Sometimes you have to track upline to find someone with the experience and skill to act as your mentor. Don't be shy. Keep searching until you've found the right person. Securing an able mentor should be your very first task in starting your business.
3. Work the System
The fact that XanGo and MyMangosteen.com are successful means that the systems have proven themselves in the marketplace. Take advantage of this. Do your best to work the system. Augment and adapt the system to your individual circumstance but do not try to reinvent the wheel. That is too much work! Follow the strategies taught by your mentor. Be coachable. Become an expert. You will be an upline leader too. As the old saying goes, you must learn to follow before you can lead.
4. Tell Your Story
Facts tell, stories sell. In most cases, salesmen tell nuts-and-bolts stories about the uses and benefits of the products or services they sell. Network marketers tell a different type of tale. They talk about themselves, their lives, and their goals, dreams, and aspirations. When you make your pitch to a prospect, you are trying to sell that person on the fact that he or she should follow in your footsteps. Your personal story is critical in inspiring him to follow you. Your story doesn't have to be special. Just tell the truth, in your own words. Maybe your story is that you have just joined the company, that you're taking a risk, that you don't know how it's going to turn out, but that you believe in it, and that your sponsor has been doing a great job teaching you the ropes. Then let your sponsor (or tools) take over. Let your sponsor or the tools be the issue, rather than you. Your story will help because it shows the prospect that there are other people out there willing to accept the guidance and tools to succeed in this business. As you become more successful, your story will improve.
5. Keep It Simple
The key to network marketing is duplication. You persuade people to join by showing them that they can duplicate what you or your sponsor are doing. The more complex or difficult your business seems, the less duplicatable it will appear to your prospects. If you go to a prospect's house, for instance, and spend two or three hours explaining the opportunity in detail, your prospect may shy away from the business simply because he does not want to have to do the same thing—spend two or three hours with each potential prospect. If, however, you simply hand your prospect a recruiting tool and say, "I'll call you in a couple of days to see what you think," your prospect will conclude that this is a very simple business to work and will be more inclined to try it.
6. Sift and Sort
Don't waste time begging people to join your business. Reluctant prospects make poor distributors, even if you succeed in signing them up. The people you want are the eager, those who are ready, willing, and able to start working now. A small but
consistent percentage of your prospects will fit this category. Keep on looking until you find them. Sift out the chaff, as if shaking it through a filter. Then all you will have left are the strong, healthy kernels of grain.
7. Support Your Team
Just as you relied on a mentor to get started, your team will rely on you. The more training and support you give to your recruits, the better they will perform for you. Leadership, in network marketing, is about making sure that the people you recruit have a good experience and that they make money. You accomplish this by helping them sponsor other people and teaching them the same lessons your mentor taught you.
Conclusion
To the business savvy, these seven principles may appear simple and naive. But the fact is, they work. Men and women from all walks of life have succeeded in network marketing. Some bring talent, education, and business experience to the job. Others bring nothing but their hunger for success. But all alike have the same chance of making it. In network marketing, the battle goes not to the gifted, the wealthy, or the highly trained. The prize goes to those who diligently build their business upon the Seven Pillars of Success.
* These principles were abridged from Richard Poe's book "Wave 4, Network Marketing in the 21st Century." Don't hesitate click on the link to get it NOW!
To read a highly informative article by Richard Poe, click here.
